How much does branding cost?
The useful number is the price for the work you need. Start by making that work explicit.
Read the noteBefore the work,
a little homework.
Plain answers to the questions people ask before commissioning a brand. Read what matters to your project, then bring us the questions that remain.
9 notes
What should a branding package include?
Ask for a list of usable deliverables, with the decisions and files behind each one.
Read the noteWhat is the difference between a logo and a brand identity?
The logo identifies the business. The wider identity gives that mark a consistent way to appear and speak.
Read the noteDoes your business need a refresh or a rebrand?
Name the business change first. Then decide how much of the identity needs to move with it.
Read the noteHow to write a useful branding brief
You do not need design vocabulary. Explain the business, the customer and the change you need.
Read the noteHow long does a branding project take?
A useful schedule includes decisions, feedback and production as well as design time.
Read the noteWhich logo files should you receive?
Ask for a usable master, everyday exports and a clear written agreement on rights.
Read the noteWhat should you check before choosing a brand name?
A good name needs creative thought, practical checks and appropriate legal review.
Read the noteHow can a brand website help people find you?
Make the business easy to understand, give each important question a useful page and keep the technical setup sound.
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A GOOD CONVERSATION IS A GOOD START.
Bring the business. Bring the questions.
We will help you put a brief together.