The DSDillon Group / Reviewed 18 September 2026
Keep the master separate from everyday exports.
A vector master describes the shapes in a way that can scale for different applications. Common vector formats include SVG and EPS, alongside application-specific source files. A printer or designer may request a particular format.
PNG and JPEG exports are pixel-based files used in many everyday uploads. PNG can support transparency; JPEG does not. File choice depends on the job, so a clearly named set is useful.
Request the variations your business needs.
Agree the primary layout, any stacked version, small icon and one-colour artwork required. Ask for the background treatments and colour versions you will actually use.
Test the files in a real profile image, proposal and print proof before a large rollout. A mark that looks good on a presentation slide still needs to work at its smallest intended size.
Confirm what is editable.
An export and the working project file may serve different purposes. Ask which source files form part of the handover and what software is needed to open them. Include the application templates listed in the scope.
A useful asset folder separates masters, approved exports and archived versions. Add a short guide so staff know which version belongs in a document, website or supplier request.
Put rights and licences in writing.
The design agreement should explain ownership, permitted use and any conditions of transfer. It should distinguish the approved work from unselected concepts and third-party material.
Fonts and stock assets can carry their own licences. Adobe's font guidance, for example, distinguishes permitted use of artwork from access to the font software. Check the actual licence for each asset and obtain legal advice when needed.
Check before signing off.
Open the delivered files. Check names, spacing and colour values. Confirm that the handover matches the approved concept and agreed list. Ask for an explanation of anything your team cannot use.
Our identity projects specify the final assets in the proposal. Share your printer's or developer's requirements during scoping so the delivery can be prepared for those uses.