A business with
its own character.
We help businesses put a clear idea, a recognisable identity and useful words behind their name.
A focused creative business.
The DSDillon Group is a branding business within the DSDillon family. Its work centres on the foundations people encounter first: the name, message, visual identity and website.
We start by asking what the business does and what a customer needs to understand. The work can include positioning, a logo, colours and typography, company copy, guidelines and a custom website. The exact pieces are agreed in the brief.
Give the familiar things proper care.
A useful existing mark or a name customers recognise deserves consideration. We look at what works before proposing what should change. The objective is an identity the business can use with confidence across its everyday materials.
Our own TDG mark comes from the earlier website. It remains part of this new design, alongside a more expressive use of type, colour and movement.
The relationship with DSDillon.
The DSDillon Group has its own branding focus and website. DSDillon provides the wider family connection, development and reporting infrastructure. DSDillon Marketing is a separate marketing business in the same family.
The work shown here is labelled as DSDillon family work, with links to the relevant project records. That lets you inspect the identities and websites while understanding who is credited for them.
A project starts with a conversation.
Enquiries are welcome from Delaware, across the United States and other markets. We can discuss remote working, the people who need to contribute and any production arrangements. Meetings and delivery are confirmed during scoping.
Bring the service, the customer and the reason for the project. We will ask about existing materials, the budget, timing and who approves the work. A useful brief makes the creative decisions easier to evaluate.
A little room to explore.
The Brand Lab gives you a way to try visual directions using our own identity, check a colour pairing and prepare a starting brief. It does not generate a finished logo or replace a design process.
The notes section answers practical questions about scope, cost, file handover and change. Each page is intended to help you make a more informed decision before commissioning the work.
Bring the business. Bring the questions.
We will help you put a brief together.