Try a direction.
Find a starting point.
A small working space for the questions behind your brand. Try colour and type, check a pairing and make a brief you can keep.
Same words.
A different character.
Choose a direction and watch the specimen change. Then try a few words of your own.
A type and colour experiment. It does not produce a finished logo, check rights or save your words to the server.
things.
Good colour.
Clear words.
Pick a text colour and a background. The ratio shows how the two compare under the WCAG contrast formula.
A pass here covers this colour pairing. Layout, font size, keyboard use and other accessibility requirements still need their own checks.
Read the W3C guidance ↗Easy to read.
Choose your colours.
AA reference: 4.5:1 for normal text, 3:1 for large text. Large text is at least 18pt, or 14pt when bold. Results use the unrounded ratio.
Start with
a useful brief.
Tell us the business, the customer and what needs to change. You can download the starting brief as a text file.
Your answers stay on this page. The enquiry link carries the selected service only; it does not submit the brief.
What makes a good brief? ↗A launch
worth checking.
Mark what is ready. Keep the remaining items for the next conversation with your team or designer.
A planning checklist based on your selections. It does not audit files or certify a brand.
Bring the business. Bring the questions.
We will help you put a brief together.